Rhapsodic Expedition
Non-sponsored. Branding is used for demonstration purposes only. Not an actual product.
Team RAPHA
Thomas Ko
Responsibilities:
Rapha Gravel Cycling Shoes
Hyunjae Shin
Responsibilities:
Rapha Gravel Cycling Bib Shorts
*This page will focus on the development of the cycling shoes
summer 2027
STory of the Brand, the SPort, and The Consumer.
RAPHA
the Finest Fanatics
To make the cycling the most popular sport in the world, a few fanatics took matters into their own hands. Rapha delivers the finest cycling experience by combining refined aesthetics with high-performance, enticing everyone to ride.
THE SPort
TURBULENT JEOPARDY
Gravel cycling embodies the unknown, with the unpredictable turbulence of slicing through the wind and the constant threat of the terrain's unexpected jeopardy that could engulf you at any moment.
THe CONSUMERS
teCTONIC eXCURSIONIST
Undeterred by the inherent risks, riders fearlessly embrace the challenge. As they navigate the rugged terrain, they embark on a journey to discover new, unexplored places, craving the excitement of the unknown.
Today’s Journey In
BOSTON
34 mi
4.5 Hrs
7 Dismount
60%
PRoblem STATEMEnT
What if mayhem unveils elegance?
HOW COULD TURMOIL
REVEAL POLISH?
TUrmoil
=
Unaccustomed Transition
In non-traversable sections, riders dismount, carrying their bikes until a rideable path emerges,
then remount to conquer the road again. Pedaling efficiency is a direct trade-off for foot mobility.
THE POLISHED EXPERIENCE
=
THE FREEDOM TO EXPLoRE UNIMPENDED BY OBSTACLES
coRE coNCEPT
flOWING feedback
Flowing feedback is about constant adjustments overtime.
From dismounting and trekking with the bike (turmoil), and then readjusting for optimal riding, ensuring a polished experience unimpeded by obstacles.
Pressurized piezoelectric pad generates electricity.
“Piezoelectric materials produce an electric voltage when they are placed under stress. This may be a result of bending, stretching, or a variety of other means including when they are subjected to vibrations.”
Source: https://www.sciencedirect.com/topics/engineering/piezoelectric-material
ELECTRICITY STIMULATES 4D PRinted Material
“When exposed to a stimulus such as heat, moisture, light, or electric current, structures undergo a change in material properties or shape over a length of time. These characteristics may be tuned and “programed” into the specimen.”
Source: https://onlinelibrary.wiley.com/doi/10.1002/aisy.202100019
Piezoelectric PAD Placement
FLOWING FEEDBACK
4D material Placement
CLip IN and OUt of the Pedals connects and disconnects the electric current
4D MaTERIAL structure
PIEZOELECTRIC INSOLE
REARWARD SHIFT OF THE PEDAL JOINT FOR Improved MTP MOBILITY
“Placing the cleat slightly behind the ball of the foot often decreases compression of nerves and blood vessels under the metatarsal heads, minimising the chances of foot and toe numbness. Anecdotally, many clients report this feels more powerful and stable.”
Source: https://www.cyclingweekly.com/fitness/bike-fit/cleats-explained-how-to-set-them-up-correctly-23575
4d midsole
Rhapsodic Expedition
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