MINDFUL MOVEMENT
Project sponsored by lululemon and Gravity Sketch. Not an actual product.
Project Brief
Mindful Movement
Design unique footwear concepts and experiences enhancing an aspect of the life cycle assessment.
Identify untapped guests through research, and mindfully create products and experiences that resonate with the brand.
Think and Create in 3d
Use Gravity Sketch as an 3D design platform for teams to create, collaborate, and review in an entirely new way.
Team FunFEEL
Xuekun
Playfeel (supporting role)
Speedfeel (suupporting role)
Movefeel (lead role)
luluflex sustainability strategy (supporting role)
THomas
Playfeel (lead role)
Speedfeel (suupporting role)
Movefeel (supporting role)
luluflex sustainability strategy (supporting role)
Haoyang
Playfeel (supporting role)
Speedfeel (lead role)
Movefeel (supporting role)
luluflex sustainability strategy (supporting role)
Diderik
Playfeel (supporting role)
Speedfeel (suupporting role)
Movefeel (supporting role)
luluflex sustainability strategy (lead role)
STory of the consumer, Brand, And Activity
summer 2030
LULULEMON’S uNTAPPED gUEST (coNSUMER)
Mommy and Me
Age: 5-12
Generation: Gen Beta (2025-2039)
Gen Beta, raised in a world of AI and virtual tech, are tech-savvy rebels who love exploring nature.
Gen Z parents are attentive listeners, allowing their children to take the lead on small adventures.
lululemon
-
Striving for holistic well-being by nurturing physical, mental, and social health, while also embracing a conscious regard for nature and our impact upon it.
Image credit: lululemon
Image credit: Grant Hindsley
THE user
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The children and their mother actively contribute to resolving the climate crisis through their lifestyle choices. They view public transit as their primary means of seeking both a healthy escape and a sustainable lifestyle.
our journey
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For the child, walking in the forest is invigorating, filled with wonderful creatures and scenery. For the mother, it is a time of relaxation away from the busy city.
OUtlook on Seattle’s Future
With increasing urbanization and demand for green spaces, cities are transforming their infrastructure to prioritize ecological systems and human-centered solutions. Strategic landscaping aims to enhance accessibility to nature through advanced public transit systems extending from urban centers
Seattle continues to expand public transits as shown in the map.
PROBLEM STATEMENT
WHAT IF mom and I live in the city, and want to explore the outdoors?
hoW COUD WE
uNLEASH THE UNTAMED?
Unleash the Untamed
=
liberate the
Playful Spirit
Liberate the constraints of the urban environment to revel in the pure, raw joy of a natural setting.
Image Credit: Google Map, Youtube_y Travel Blog
Today’s Journey
Seattle >
Olympic National forest
Core Feature 1
nATURE’S cARPET
tactile experience to connect children with the forest, creating a feeling that unleashed something within them, making the journey linger in the memory of their feet.
Deflatable outsole
Reduce the muscle fatigue absorbed by the child while traveling in a minimalist outsole, ensuring they have ample energy to explore nature upon reaching the forest via public transit.
The air pumps at the heel push air to inflate the midsole of the shoes.
Deflate in forest (minimal thickness)
Inflate in city
Core FEature 2
Growth Companion
Growth Companion is about enabling limitless fun for children as their shoes grow with them, unrestricted by nature's limits. The rapid growth of children's feet poses a challenge of frequent shoe replacements.
Let us unleash children from this constraint.
Image Credit: birdrockbaby.com
Ribbed knit
Increasing the size of the shoes
Knit using hosiery circular knitting machine.
coRe Feature 3
Age SPecific Play
To ensure children unleash their full potential and enjoy the most exciting journey, we categorize our product line based on the child's age and their preferred style of play.
FunFeel
Imaginative Play
age 5-8
Transform the child into "Foragers" who embark on playful explorations. Focused on unleashing the imagination of the child.
SpeedFEEL
Active Play
Age 9-12
Unleash the full speed and agility of the child in the forest.
Movefeel
MOm’s Support Shoes
Allows the mother to keep up with the child’s exciting adventure, while stay stylish for her workspace.
John’s Journey
Follow through our product user journey through in the next slide.
*Click on the right and left arrows to flip through the pages. There are captions bellow the images.
Hello! This is Seattle in 2023
This story is about John, a 5 year old child, exploring the specific North-west forest with his mother.
Hi my name is John I am 5 years old. Here at Washington, there are so many forest surrounding us, and I love it here! Every Saturday I get to take mom to visit the forests.
In the forest I am a daring explorer, looking for pebbles and leaves that I can treasure at home.
But in order to unleash the explorer within me to be a true explorer, I must wear my lululemon PlayFeel!
This shoes makes me a greater explorer in many ways. The first things is my Foraging pocket by the heel of the shoes. It is a small pocket where I can keep the collection of little pebbles that I find.
But as the collection of my pebbles grow, so do I. I am growing! Its a problem because my shoes don't fit me anymore.
My mom wanted to buy me shoes that was too big for me so that I could wear the shoes longer. Luckily for me, Playfeel grows with me.
Playfeel is folded in a way that hides away extra room for my feet. Whenever my feet starts feeling too tight, I ask mommy to help me make it bigger. She is really happy when she sees my shoes grow bigger and bigger.
Once my Playfeel fits me again, I then unleash myself to go out for another adventure. But did you know, Playfeel has Elk as its spirit animal?
Now I am 8 years old. I started to try out new sports and adventures. I have grown so much, and I'm all about being quicker and taking on new challenges. That is why I use speedfeel.
Guess what? The forest becomes my testing ground, where I see how fast I can be. They even named these shoes Speedfeel, because they help me give it my all
The best part? They're inspired by Pacific Tree Frogs.
There's a special air pocket like frog‘s air sac under the shoe that I can pump up with air.
That way, whether I'm on a hard city sidewalk or uneven forest path, I've got the perfect grip and cushion.
Both Funfeel and Playfeel got the same ability to transform and grow with me.
My mom follows me on these spontaneous journeys, from the city to the forest and back.
My mom is energetic, and she doesn't just watch me play; she also plays along with me, so she needs agility and speed as well.
While I have Speedfeel and Movefeel, Mommy has Movefeel.
Movefeel has some of the same things on my shoes to let mom play with me. For example, the air pocket under the foot. Her shoes also has greater protection so that she doesn't hurt herself when trying to keep up with someone so fast like me.
Movefeel lets me know that mom loves me a lot. She also says she likes to show off that she is my mom at work by wearing this shoes. Today we will go on another journey.
come and see our miro board!
3D modeled in
Funfeel
Thank you for watching